2013 MTV EMA Reaches Biggest Global Audience Yet

Published on blog.viacom.com on 06.12.13


There were fireworks, there was party rocking, and of course, there was Miley. The “2013 MTV EMA” certainly was an epic success – and the numbers can attest.

Broadcast live from Amsterdam’s state-of-the-art Ziggo Dome on Sunday 10th November, the “2013 MTV EMA” drew its biggest global audience ever via MTV’s 60+ channels around the world.

The show’s overall estimated global reach hit record-breaking figures, with an estimated 55 million viewers tuning in worldwide. Outside the U.S., viewership was up +5% over last year’s show.

Not only did the TV broadcast reach unchartered territory, but the “2013 MTV EMA” generated more interactivity across digital platforms than ever before. It attracted the highest number of online votes in its history: a grand total of 323 million votes were cast across Viacom digital platforms worldwide, a staggering +76% increase from 2012. Videos hosted on EMA digital platforms received some 10.7 million views – more than ever before – and an unprecedented 2.2 million online viewers streamed the show live across Viacom platforms.

Fans not only voted, viewed and streamed – they also posted and tweeted in unprecedented numbers. Globally there were 59.2 million mentions of the MTV EMA, generating no less than 34 worldwide trending topics.

Across broadcast, online and social media, the “2013 MTV EMA” reached unprecedented highs, delivering an out-of-this-world party experience to MTV’s global millennial audience.

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